CK Logo CHETHAN

CS breaks when it lacks commercial discipline.
I build the Operating System that fixes it.

I'm a builder. Not just of systems and playbooks, but of people, organizations, and sometimes, companies. Before I led Customer Success at scale, I built one from scratch. Over 13 years, I have built 300-person CS organizations, delivered 50% OPEX reductions (twice), and scaled AI SaaS across global markets.

Chethan Kumar
Program Management Customer Retention Analytical R&D Cross-Functional Alignment NIBM Global MBA SPMA Product Mgmt Certified Elite Leader Customer Success Champ
Program Management Customer Retention Analytical R&D Cross-Functional Alignment NIBM Global MBA SPMA Product Mgmt Certified Elite Leader Customer Success Champ
Chapter 1

Decisions at Thirteen

Chapter 1

At the age of 13, I found myself standing at crossroads that would shape my destiny...

Conclusion

The Operator's Ethos

Conclusion

In the end, success is not just about reaching a destination; it's about the journey...

The Execution Matrix

Augnito
  • Orchestrated global Customer Success scaling across India, GCC, UK, USA, and Australia.
  • Delivered 50% reduction in operational expenditure via automation, governance, and structural redesign.
  • Standardized complex clinical onboarding and implementation systems, accelerating time-to-value for AI platforms.
  • Aligned CS, Product, Sales, and Marketing to predictable MRR outcomes.
Keka HR
  • Implemented Intercom, SmartKarrot, Rocketlane, Tata Tele & Aircall, Exotel & Knowlarity.
  • Built Keka OS to Manage and Automate: CS Activities, Bug Tracking, Feature Tracking, Teams, Subscription, Billing.
  • Crafted & Executed GTM for MEA, USA, PMS & Hiro. Built Templatized Onboarding Tool & Chatbot.
  • Interviewed over 5000 candidates and hired over 400 people including 10 leaders.
Freecharge
  • Implemented Freshdesk & Wolken Support Desks. Automation of Merchant Onboarding.
  • Built Virtual Card & GTM. Created Knowledge Base & 1000+ FAQs for Payment Issues.
  • Built Payment Status Automation Tool to Reduce Support Tickets.
  • Interviewed, Hired and Trained 50 FTEs by interviewing more than 300 candidates.
Iris Business Solutions
  • Founder & Architect of Customer Experience.
  • Served global clients including Supercell, A3 India, Zaxon, and Allsec.
  • Built an organization from zero without a playbook, relying on execution and quality talent.

The Arsenal

Intellectual property, frameworks, and playbooks.

The Operator's Arsenal

The Operator's Arsenal / AI Systems

Available on Amazon
Customer Success Playbook

Customer Success Playbook

Available on Amazon
Leadership & Systems Execution

Leadership & Systems Execution

Available on Amazon

Published Frameworks

Building Autonomous Customer Organization Part 1 SaaS Complexity Trap: Growth without Leverage Proactive Professional: Leaders Guide to Customer Success Winning Customers: Success Guide SaaS How Product & Customer Success Teams Can Work Together Zero to Something Customer First Strategy

Social Proof

"Chethan's proactive leadership, ability to tackle significant responsibilities, and collaborative approach have demonstrably improved customer experience... He is very passionate about his work."

— Venkatesh, Design Head - Keka HR

"Under pressure carbon becomes diamond. Most people break under pressure... But Chethan's ability to remain cool, calm, and collected, even amidst high-pressure situations, is remarkable."

— Srimukh, Product Manager - Keka HR

"He was extremely patient in answering all my queries... He would not think twice to go that extra mile to provide a resolution. Chethan would be an asset to any organization."

— Namratha, Vice President - Inspiredge

"Chethan has always delivered the best customer experience... I highly recommend Chethan for opportunities looking for a skilled Customer Success leader."

— Ajit Nanda, Growth - Airmeet

"His grasp of customer issues is very wide spanning back months and extremely deep with every nitty gritty... makes him the most dependable person for the organisation."

— Manuj, Sr.Manager - EDCast

"Chethan has very good understanding of processes... His approach is to focus on solutions rather than problems."

— Himanshu, Founder - Bright & Company

"Chethan's proactive leadership, ability to tackle significant responsibilities, and collaborative approach have demonstrably improved customer experience... He is very passionate about his work."

— Venkatesh, Design Head - Keka HR

"Under pressure carbon becomes diamond. Most people break under pressure... But Chethan's ability to remain cool, calm, and collected, even amidst high-pressure situations, is remarkable."

— Srimukh, Product Manager - Keka HR

"He was extremely patient in answering all my queries... He would not think twice to go that extra mile to provide a resolution. Chethan would be an asset to any organization."

— Namratha, Vice President - Inspiredge

"Chethan has always delivered the best customer experience... I highly recommend Chethan for opportunities looking for a skilled Customer Success leader."

— Ajit Nanda, Growth - Airmeet

"His grasp of customer issues is very wide spanning back months and extremely deep with every nitty gritty... makes him the most dependable person for the organisation."

— Manuj, Sr.Manager - EDCast

"Chethan has very good understanding of processes... His approach is to focus on solutions rather than problems."

— Himanshu, Founder - Bright & Company

Let's Talk.

Engage in conversation, where learning becomes a two-way street. Feel free to reach out with a message or a call – let's share insights and grow together!

Need immediate clarity?

Skip the queue. Book a strategy call directly on my calendar to discuss scaling your customer success org.

Book Strategy Call